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Your content cost check

Social media in-house or with us?

The honest comparison for your social media packages.

Choose your goal, how often content should go out and what a new client is worth to you. You see right away when reliable visibility pays off. Nothing embellished.

What you can count on: more visibility, trust and real value for your target audience.

★★★★★Recommended by over 30 companies

Sources: average salary social media manager ~€48,000 to €51,000 per year (gehalt.de, jobvector, WSI 2026). Employer social security contributions approx. 23% (Destatis, 2025). All values are assumptions and adjustable by you.

Employees10
Posts/week3
Effort/week54hrs/week
Break-even (clients)9

Your business & goal

Employees in your business
10
What do you want to achieve with social media?
How often should content go out?Practical benchmarks; below 2× per week it hardly pays off.
What is a new client / customer worth to you?Your average contribution margin per new client, your number.
5,000 €
Realistic effort in your team
54 hrs/week
Done in-house
One-off costs6,500 €
Camera equipment, lighting, licenses, software
Running costs / year89,757 €
Tied-up working time that is missing from core business
Results fluctuate and your team is missing from day-to-day business
Year 1 total96,257 €
With Lennart Visual
Monthly, predictable3,500 €
fixed costs, no personnel or absence risk
Running costs / year42,000 €
Your team stays in core business
Quality over quantity, results from day 1
Year 1 total42,000 €

At 5,000 € value per new client, good content only needs to bring you 9 additional clients per year to pay off. Anything above that is pure profit.

Investment / year42,000 €predictable, no personnel risk
Break-even9additional clients/year, then it pays off
That'sunder 1client per month

Our services at a glance

  • Strategic 1:1 consulting
  • Automated posting & reporting
  • A content system that fits your brand
  • Videos and photos with real people from your business
  • Predictable monthly fixed costs instead of personnel risk
  • Quality over quantity
  • Editorial plans
  • Regular production days
  • Ongoing channel optimization
  • No AI mush, no stock photos

So rechnen wir: Break-even = fester Jahresretainer geteilt durch deinen Auftragswert. Das zeigt die Hürde, ab der sich Content trägt. Was dabei sicher entsteht, ist Vertrauen, Transparenz und die echten Gesichter deines Betriebs, die den Charakter deines Unternehmens spürbar machen. Den Eigenaufwand bewerten wir mit Gehalt plus Lohnnebenkosten. Alle Annahmen kannst du selbst ändern, es wird nichts schön gerechnet.